1Getting found
Be found by the right people
- Lead generation audit
- Channel plan
- Advert matched to page
Catch every enquiry, wherever it arrives
Keep every ready buyer, even when enquiries arrive by form, email, message and phone
A local business pays for a new website and starts running a few adverts. It works. Enquiries begin to arrive.
An everyday example
- 8:10A website form enquiry arrives. The owner spots it on their phone between jobs and replies before lunch.
- 13:40A Facebook message asks for a price. Nobody checks the page until Thursday.
- 16:55A missed call. No voicemail. The number goes unrecognised.
- 21:30A detailed email from a ready buyer lands among invoices and newsletters.
Four people showed interest that Tuesday. One got a quick reply. The rest depended on someone remembering.
Nothing here went wrong because the owner was careless. The marketing did its job. The trouble sits in the handover, where each enquiry relies on a person to notice it, record it and decide what to say.
A connected funnel closes those gaps. It gives every enquiry the same route in, the same record and a reply that suits what the person asked for.
More enquiries from the clicks you already get
Win more of the people who already clicked by showing them the right page and one clear next step
Someone clicks your advert about garden drainage. In the next few seconds they decide whether to stay.
They are quietly asking three things. Is this for me? What do I get? What do I do now?
A homepage answers everyone at once, so they have to hunt.
A page made for that advert answers all three questions and offers one next step that suits how ready they are.
Paying for the click is only half the job. The page they land on decides whether you get the enquiry.
Plug the leaks first, then add traffic
Get more from the marketing you already pay for by joining up the pieces that work alone
Your website, adverts, email tools and records were added one at a time. Now they work alone. That is when these problems appear:
- Adverts land on pages that do not match the advert.
- Valuable enquiries get lost among ordinary emails.
- Forms collect details, then do nothing with them.
- Big jobs and passing questions get the same reply.
- Follow-up waits until there is a spare evening.
- Customer details sit in a phone, an inbox and a sheet.
- Nobody knows which marketing brings the best enquiries.
More visitors into that set-up only means more loose ends.
Connect the pieces first, and every new visitor meets a route that works.
Quick check you can do today. Send yourself an enquiry through every route a customer might use. Note how long each one takes to reach you, where it is recorded and what reply you get. The slowest route is usually the best place to start.
Make the fixes you tried work together
Get more from every fix you have already tried by connecting the whole route
Each of these is a sensible thing to try. On its own, each one fixes a single stage and leaves the handover between stages to chance.
What often gets triedWhere it falls shortWhat a connected route adds
More advertisingBrings more visitors into the same leaky route.A matching page and a recorded enquiry for every click you pay for.
A new websiteLooks better, but forms still land in an inbox.Forms that record, confirm and notify you automatically.
A CRM on its ownOnly holds what someone remembers to type in.Enquiries that arrive in the CRM by themselves, with their source.
An autoresponderSends the same email to everyone, and keeps sending after they buy.Replies that suit the request and stop when the person acts.
Every enquiry handled, without the juggling
Know what happens to every enquiry without checking five apps or relying on memory
A planned funnel is a chain of small steps. Each one hands the person and their details to the next.
What your customer sees
- They find youThrough search, an advert, a referral or a post.
- They land on a page made for themIt matches what brought them there.
- They understand the offerAnd what happens if they get in touch.
- They fill in a short formIt asks only what you need to know.
What happens behind the scenes
- Their details are recordedIn your sheet or CRM, straight away.
- They get a timely replyOne that suits what they asked for.
- You know what to do nextThe enquiry arrives sorted and summarised.
- Reminders go out, then stopThey stop as soon as the person responds.
Automation carries the repetitive parts: recording, confirming, reminding and sorting.
You keep the parts that need judgement, such as pricing a job or deciding whether a project is right for you.
Built by someone who knows the work behind it
Get a funnel built by someone who understands both your marketing and the work behind it
PassivAi® is run by a website developer who has been building for the web since 1995. That work grew to cover digital marketing, customer management systems and the business processes that sit behind them.
Much of it has been for service businesses, including complex systems for construction and landscaping. In those businesses an enquiry is the start of a chain: a site visit, a quote, a schedule, a team, an invoice. A lead form that ignores the rest of that chain creates work further down the line.
That background shapes how each funnel is planned. The question is never just how to collect more names. It is what should happen to each enquiry so it turns into the right next step for your business.
A lead generation system should do more than collect names. It should turn relevant interest into an organised next step.
A working funnel, from first click to reply
See how a planned route turns a visitor into a recorded, followed-up enquiry
The screenshot below shows a funnel designed and built for a real business. Read the caption with your own enquiries in mind. The parts that would matter most to you are usually the ones you check by hand today.
No need to follow every step. It is all built, tested and handed over for you.
A bit like driving a Ferrari Spider; Go from A to B super fast, in style with the wind in your hair and a smile on your face - but not sure how the engine works.
Done for you, one stage at a time
Fix the stage that costs you most first, then connect the rest into one customer journey
Pick one stage or join several. Each one fixes a different leak.
2Getting the enquiry
Turn visits into enquiries
- Landing pages
- Lead magnets
- Quizzes
- Short forms
3Handling it
Answer every enquiry on time
- CRM and Sheets
- Make.com
- Auto follow-up
- AI summaries
4Knowing what works
See what brings real enquiries
- Conversion tracking
- Simple reports
- Funnel fixes
Example: one landscaping project, four stages joined
- Local advert
- Garden design page
- Size and budget form
- Saved to a sheet
- Guide sent to the customer
- Big jobs flagged to you
Need the pages themselves? See website and landing page design.
Need automation beyond enquiries? See business automation or CRM automation.
Enquiries that look after themselves
Let enquiries record, sort and confirm themselves while you stay in charge of the decisions
Connect the apps you already use and move each enquiry between them.
All of this is set up and running for you.
You spend your time on the enquiries, not the wiring behind them.
Prices, promises and anything unusual stay with you.
The scenario flags them for you to review.
More enquiries from the ads you already run
Turn more paid clicks into enquiries by connecting your adverts to the funnel
Your Meta or Google adverts can feed straight into the funnel.
Every paid click lands on a matching page, and every enquiry is tracked back to the campaign that brought it.
The matching pages are designed and built through a separate service:
See the landing page serviceWebsite and Landing Page DesignFor your visitors who are not ready to buy yet
Keep in touch with your visitors who are still comparing by giving them something useful first
Some of your visitors are not ready to ask for a quote.
A free resource gives them a smaller first step, and gives you their details.
- Calculator
- Checklist
- Quiz
- Short guide
The best ones lead straight to the service you sell.
Warm leads without chasing by hand
Keep every enquiry warm without chasing each one by hand
The first reply matters most, and the messages after it often decide who becomes a customer.
Nothing here for you to build or manage. It runs quietly in the background once it is set up.
Automated follow-up can include:
- A confirmation that the enquiry arrived and what happens next
- Delivery of a free resource
- Short, relevant emails that answer common questions
- Reminders before a visit or deadline
- Questions that help you qualify the job
- Notifications to you and updates to your CRM
Good follow-up changes when the customer acts.
If they reply, book or pay, the sequence stops or moves to the next stage.
Nobody receives a "still interested?" email the day after they said yes.
For email tools that suit small businesses, see AI email marketing software.
Real projects that turned leads into customers
See how three real projects joined pages, records and follow-up into one working route
Click to see full size
Warmer leads before you reply
Personalised quiz with a results dashboard
- Objective
- Give each lead a personal profile they can use, not just a score.
- What was built
- A personalised quiz, an interactive results dashboard, downloads in JSON, HTML and PDF, and a skills file of their personal data that an AI agent can follow in all future marketing.
- How it connects
- Answers feed the dashboard, the downloads are created automatically and the follow-up emails begin.
- Outcome
- Every lead arrives with their answers and profile already recorded, so follow-up starts warm.
Click to see full size
Blog readers turned customers
Garden planning and water feature guides
- Objective
- Turn cold visitors into warm leads across the whole website.
- What was built
- A garden planning guide and a water feature guide, offered free on blog posts and landing pages across the site, with follow-up for every download.
- How it connects
- Search brings readers to the blogs and landing pages. They download a guide, enter the funnel and are followed up.
- Outcome
- Every person who downloaded a guide became a customer.
Click to see full size
Homeowners help themselves
Homeowner resources hub and Resin Vision™
- Objective
- Help homeowners who are still researching find everything in one place, and show which ones are ready to buy.
- What was built
- A resources hub in the main menu with a 26-page instant brochure and a resin colour and style guide, plus Resin Vision™, an online tool where customers uploaded a photo and the in-house team designed their driveway on it.
- How it connects
- Sign-up triggers delivery, the contact is recorded and a nurture sequence begins.
- Outcome
- Over 90% of the homeowners who downloaded research material became customers.
Planned and priced with no sales call
Get your funnel planned, priced and built in writing, without booking a single sales call
Everything runs remotely and in writing, so you can reply when it suits you.
- Submit a written briefDescribe your business, the systems you use now and what you want to achieve.
- Receive a written scope and quoteYour brief is reviewed and, where the project is a fit, you receive a proposed approach.
- Accept and payYou review the agreed deliverables and price before you commit to anything.
- Build and testThe funnel and its workflows are built, then tested from first click to final email.
- HandoverYou receive clear documentation and a personal recorded walkthrough of your system.
Calls can be arranged for projects above £2,000 where they help.
What your funnel proposal gives you, even if you decide not to go ahead
- Which stage of your enquiry route to fix first
- Flow diagrams showing how your new enquiry route connects
- Example pages, forms and follow-up so you can see what you get
- Any software you would need, before you pay for anything
- The price and the timescale, in writing
Nothing to pay until you accept the proposal.
Know it fits before you spend a penny
Find out whether a funnel is the right next step before you spend anything
Tick what sounds like your business
Tick off what sounds like your business below and watch the needle move.
Tick each one you have
Start somewhere else if your offer is still unclear
A funnel makes a clear offer work harder. It cannot fix an offer that is still taking shape, an audience you have not chosen or prices that do not cover your costs.
If that sounds familiar, a written review of your business may be the better first step. See AI consulting for small businesses.
Straight answers before you commit
Get straight answers on cost, software and time before you send a brief
Do I need a new website?
Usually not. Funnel pages can sit alongside your current website. Your written proposal says whether anything on your existing site needs to change.
Can my existing forms and software be used?
Often, yes, where they allow connections. List what you use in your brief and the proposal will say what can be connected and what may need replacing.
Do I need paid advertising?
No. A funnel can take visitors from search, social posts, emails, referrals or your own website. Advertising can add more visitors once the route is working.
Is AI necessary?
No. AI is used only where it saves you time, such as summarising or sorting enquiries. Many journeys work well without it.
What if I have very few enquiries?
Then the first job may be getting found, with follow-up added later. Your proposal will suggest which comes first. A dedicated page and a useful free resource are often a sensible start.
Can my existing CRM be connected?
Many CRMs connect through Make.com or their own integrations. Name yours in the brief and it will be checked before the quote is written.
Can I start with one small process?
Yes. Connecting one form to a spreadsheet and a confirmation email is a perfectly good first project. More can be added once it is working.
Will I own the finished system?
The proposal sets out which accounts everything lives in. Where possible, pages, data and automations are built in accounts you own, so you keep them.
What software subscriptions might I need?
It depends on the project. Common ones are a Make.com plan, an email platform, a CRM and a page builder. Any you need are listed in the proposal before you pay.
How much will it cost?
Every project is priced in writing after your brief is reviewed. You see the deliverables and the price before you commit.
How long will it take?
That depends on the size of the project and how quickly access to your accounts is arranged. The timescale is stated in your written proposal.
Do I need a sales call?
No. You send a written brief and receive a written proposal. A call can be arranged for projects above £2,000 where it helps.
Everything you need to decide, in 30 seconds
Get every enquiry recorded and answered on time, with the whole funnel built and run for you
The offer
A lead generation funnel, done for you.
Matching pages, short forms, instant records and timely replies, all planned, built and tested.
You get a recorded walkthrough at handover.
Your next step
Send a short written brief about what happens to your enquiries now.
You get a funnel proposal with flow diagrams, the price and the timescale.
Nothing to pay until you accept, and no sales call.
The cost of waiting
While the gaps stay open, enquiries in the wrong inbox or with a slow reply go cold.
The marketing that brought them in is paid for either way.
Every enquiry answered, from one short brief
Send one short brief and get your funnel proposal
Tell the form where your enquiries arrive now and who replies to them.
You get a funnel proposal with flow diagrams, the price and the timescale.
Nothing to pay until you accept, and no sales call.
More time back across your business