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PassivAi® Ltd

Privacy Policy

This Privacy Policy explains how PassivAi® Ltd collects, uses, stores and protects personal data when you visit this website, buy digital products, download resources, join mailing lists, contact support or use PassivAi® tools and services.

Last updated: 23 May 2026 Applies to PassivAi® website, products and services

Privacy should not feel like you need a law degree and a strong cup of tea. This page explains what data is collected, why it is used and what rights you have.

1. Business Information

This website is operated by PassivAi® Ltd.

Company name PassivAi® Ltd
Registered office Douglas Road, Poole BH12 2AX England, UK
Company number 15145703
Email support@passivai.com
Trademark Registration UK00004131150

PassivAi® Ltd is the data controller for personal data collected through this website and related PassivAi® services, unless stated otherwise.

References to “PassivAi®”, “PassivAi® Ltd”, “the business”, “the company”, “we”, “us” or “our” mean PassivAi® Ltd. References to “you” or “your” mean the person using the website, buying a product, downloading a resource, joining a mailing list or contacting PassivAi® Ltd.

1a. Websites, Domains and Related Services Covered

These terms and policies apply to PassivAi® Ltd websites, digital products, landing pages, checkout pages, forms, downloads, automations, email systems, communities and related online services operated by or connected to PassivAi® Ltd.

This includes, but is not limited to:

It may also include related product pages, course pages, checkout pages, lead magnet pages, download pages, automation forms, community links and campaign pages connected with those domains.

If a specific website, product, checkout page or service displays separate terms, privacy information, refund rules or licence terms, those specific terms will apply to that website, product or service alongside these general policies.

2. What This Policy Covers

This Privacy Policy applies when you:

  • visit www.passivai.com or related PassivAi® pages
  • buy digital products, courses, templates, prompts, downloads or memberships
  • download free resources, lead magnets, guides or files
  • complete forms, surveys, quizzes, applications or checkout pages
  • join email lists, newsletters, communities or waiting lists
  • contact customer support or send an enquiry
  • use PassivAi® AI tools, automation assets, forms or digital services
  • interact with PassivAi® adverts, emails, social posts or community links

This policy should be read alongside the Terms and Conditions, End User Licence Agreement, Cookie Policy and any product-specific notices shown at checkout.

3. Personal Data Collected

The type of personal data collected depends on how you interact with PassivAi® Ltd.

3.1 Identity and contact data

  • name
  • email address
  • phone number, if provided
  • business name, if provided
  • billing address, if required for a purchase
  • country, region or postcode, where needed for tax, delivery, fraud prevention or service relevance

3.2 Order and transaction data

  • products purchased or downloaded
  • order number
  • payment status
  • billing details
  • refund, cancellation or access history
  • checkout confirmations, including digital access consent where relevant

PassivAi® Ltd does not intentionally collect or store full card details on its own systems. Card and payment details are usually handled by secure third-party payment providers.

3.3 Account, access and usage data

  • login details or account identifiers
  • membership or course access records
  • download activity
  • product access history
  • support requests
  • technical access logs

3.4 Website, analytics and device data

  • IP address
  • browser type and version
  • device type
  • operating system
  • pages visited
  • time spent on pages
  • referring website or campaign source
  • general location based on IP address
  • cookie identifiers and tracking preferences

3.5 Marketing and communication data

  • email subscription status
  • email opens and clicks
  • marketing preferences
  • survey responses
  • competition, quiz or lead magnet entries
  • messages, enquiries or replies sent to PassivAi® Ltd

3.6 Content and submitted information

If you use a form, audit, questionnaire, AI tool, automation, report generator, upload feature or support request, you may choose to submit business information, text, files, screenshots, documents, images or other content.

Please do not submit personal data, confidential data or sensitive information unless it is necessary for the service you are requesting.

4. Special Category Data

PassivAi® Ltd does not intentionally request special category data such as health information, political opinions, religious beliefs, biometric data, trade union membership, sexual orientation or racial or ethnic origin.

If you voluntarily include special category data in a form, message, upload, AI prompt or support request, it will only be used where necessary to respond to your request, provide the relevant service or comply with legal obligations.

Please avoid sending special category data unless it is genuinely necessary. The internet has enough drama without handing it extra paperwork.

5. How Personal Data Is Collected

Personal data may be collected in the following ways:

  • directly from you when you complete a form, purchase, download or contact support
  • through checkout, payment, course, email or membership platforms
  • through cookies, pixels, analytics tools and website tracking technologies
  • through email marketing systems, CRM tools and automation workflows
  • through third-party platforms when you interact with PassivAi® content, adverts or links
  • from publicly available business information, where relevant and lawful

6. How Personal Data Is Used

Personal data is used only where there is a lawful reason to do so.

Purpose Type of data Lawful basis
To process orders, payments and digital product access Identity, contact, order, transaction and access data Contract, legal obligation and legitimate interests
To deliver downloads, courses, memberships, tools and digital resources Identity, contact, order, access and usage data Contract and legitimate interests
To respond to enquiries and provide customer support Identity, contact, communication and support data Contract and legitimate interests
To send order confirmations, service updates and account messages Identity, contact, order and access data Contract, legal obligation and legitimate interests
To send marketing emails, newsletters and product updates Identity, contact, marketing preference and email engagement data Consent or soft opt-in where permitted by law
To improve website performance, user experience and content Website, analytics, device and usage data Consent for non-essential cookies and legitimate interests for essential technical functions
To personalise reports, audits, AI outputs, tools or digital resources Submitted information, form data, business details and content data Contract, consent where required and legitimate interests
To protect the website, products, customers and business from fraud, misuse or unauthorised access Technical, access, transaction and security data Legitimate interests and legal obligation
To maintain accounting, tax and legal records Order, payment, billing and customer records Legal obligation and legitimate interests
To handle complaints, disputes, refunds, chargebacks or legal claims Order, communication, transaction, access and support data Legal obligation, contract and legitimate interests

7. Marketing Emails and Communication Preferences

PassivAi® Ltd may send marketing emails where you have given consent or where the soft opt-in applies for similar products or services.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting support@passivai.com.

If you unsubscribe, your email address may be kept on a suppression list so that your marketing preference can be respected. That is not PassivAi® being clingy. That is PassivAi® making sure you are not emailed again by mistake.

Service emails connected with purchases, access, security, downloads, accounts, legal notices or support may still be sent where necessary.

8. Cookies, Tracking and Analytics

This website may use cookies, pixels, analytics tools and similar technologies to operate the website, remember preferences, measure website performance, understand user behaviour and improve content.

Some cookies are essential for the website to work. Non-essential cookies, such as analytics, advertising or tracking cookies, will only be used where required consent has been given.

You can manage cookie preferences through the cookie banner or your browser settings.

Please read the Cookie Policy for more detail: https://www.passivai.com/cookie-policy.html

9. AI Tools, Automation and Submitted Content

Some PassivAi® products, forms, audits, tools or services may use AI systems, automation platforms or third-party software to process information and generate outputs, reports, resources, emails, recommendations or digital assets.

Where you submit information for an AI-powered tool, audit, report, automation or digital product, that information may be processed by relevant third-party systems to provide the requested output.

You are responsible for making sure you have the right to submit any information, files, images, documents or business data you provide.

Please do not submit highly confidential, sensitive, special category or third-party personal data unless it is necessary and you have permission to do so.

10. Who Personal Data May Be Shared With

Personal data may be shared with trusted third parties where necessary to operate the website, process purchases, provide products, manage email communication, improve services or comply with the law.

These may include:

  • website hosting providers
  • payment processors and checkout providers
  • email marketing platforms and CRM systems
  • automation and workflow tools
  • AI platforms and software providers used to deliver products or services
  • course, community or membership platforms
  • analytics, cookie and advertising providers
  • customer support tools
  • accountants, bookkeepers, legal advisers and professional service providers
  • regulators, courts, law enforcement or public authorities where legally required
  • business buyers, successors or advisers if the business is sold, merged or restructured

Third-party providers are expected to handle personal data securely and only for the purposes required to provide their services.

11. International Transfers

Some service providers used by PassivAi® Ltd may process personal data outside the UK or the European Economic Area.

Where personal data is transferred internationally, PassivAi® Ltd aims to use appropriate safeguards, such as adequacy regulations, standard contractual clauses, the UK International Data Transfer Agreement or other legally recognised safeguards where required.

12. How Long Personal Data Is Kept

Personal data is kept only for as long as necessary for the purpose it was collected, including legal, accounting, reporting, contractual, security and dispute-handling purposes.

Type of data Typical retention period
Customer order, payment and tax records Usually up to 6 years after the end of the relevant tax or accounting period
Digital product access records and licence confirmations For the life of the account or product access, then as needed for legal, dispute or accounting purposes
Support messages and enquiries Usually up to 24 months after the last contact, unless needed for a legal, refund, access or dispute reason
Email marketing data Until you unsubscribe, withdraw consent or the data is no longer needed. Suppression records may be kept to respect opt-out requests
Analytics and cookie data According to the Cookie Policy and settings of the relevant analytics provider
Submitted form, audit, AI tool or uploaded content For as long as needed to provide the requested product or service, then deleted or retained only where needed for records, support or legal reasons
Legal, complaint, chargeback or dispute records For as long as needed to protect legal rights and meet legal obligations

Retention periods may vary where the law requires a longer period, a dispute is ongoing or the data is needed to protect legal rights.

13. How Personal Data Is Protected

PassivAi® Ltd takes reasonable steps to protect personal data against unauthorised access, loss, misuse, disclosure, alteration or destruction.

Security measures may include:

  • secure website connections where available
  • password-protected systems
  • restricted access to customer data
  • trusted third-party platforms
  • payment processing through secure providers
  • regular review of access, systems and data handling

No website, platform or data transmission system can be guaranteed to be completely secure. If you suspect unauthorised access to your data or account, please contact support@passivai.com.

14. Your Data Protection Rights

Under UK data protection law, you may have the following rights:

  • the right to be informed about how your data is used
  • the right to access your personal data
  • the right to correct inaccurate or incomplete data
  • the right to request deletion of your data in certain circumstances
  • the right to restrict how your data is used in certain circumstances
  • the right to object to certain types of processing
  • the right to data portability in certain circumstances
  • the right to withdraw consent where processing is based on consent
  • the right not to be subject to solely automated decisions with legal or similarly significant effects, where this applies
  • the right to complain to the Information Commissioner’s Office

Some rights are not absolute and may depend on the lawful basis for processing, legal obligations, contractual requirements or other circumstances.

To make a request, email support@passivai.com.

PassivAi® Ltd may need to verify your identity before responding to a request. This is to protect your data, not to make you jump through hoops for sport.

15. Direct Marketing Objections

You have the right to object to your personal data being used for direct marketing at any time.

To stop marketing emails, use the unsubscribe link in the email or contact support@passivai.com.

Once you object or unsubscribe, PassivAi® Ltd will stop using your data for direct marketing, but may keep limited suppression information to make sure your preference is honoured.

16. Automated Decision-Making and Profiling

PassivAi® Ltd may use analytics, segmentation, automation or AI-assisted tools to improve marketing, personalise content, manage customer journeys or deliver digital products.

PassivAi® Ltd does not use solely automated decision-making that produces legal or similarly significant effects about you.

If this changes in the future, this Privacy Policy will be updated and any required notices will be provided.

17. Children’s Privacy

PassivAi® products, services and resources are intended for adults, entrepreneurs, business owners and professional users.

This website is not directed at children and PassivAi® Ltd does not knowingly collect personal data from children.

If you believe a child has provided personal data, please contact support@passivai.com so the matter can be reviewed and appropriate action can be taken.

18. Third-Party Websites and Platforms

This website may contain links to third-party websites, platforms, payment pages, communities, tools, social media pages or services.

PassivAi® Ltd is not responsible for the privacy practices, content, security or data handling of third-party websites or platforms.

Please review the privacy policy of any third-party platform before submitting personal data.

19. Data Requests, Corrections and Removal

You can ask to access, correct, update, restrict or delete personal data by contacting:

Email: support@passivai.com

Please include enough information to identify your account, purchase, enquiry or email subscription. PassivAi® Ltd may request proof of identity before acting on the request.

Requests will usually be responded to within one month, unless the request is complex or multiple requests have been made, in which case extra time may be needed as allowed by law.

20. Complaints

If you are unhappy with how your personal data has been handled, please contact PassivAi® Ltd first so the issue can be reviewed.

You also have the right to complain to the UK Information Commissioner’s Office.

Supervisory authority Information Commissioner’s Office
Website https://ico.org.uk/make-a-complaint/
Postal address Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

21. Changes to This Privacy Policy

PassivAi® Ltd may update this Privacy Policy from time to time to reflect changes in the business, website, products, tools, legal obligations or data handling practices.

The latest version will be published on this page with the updated date.

22. Related Policies

Please also review:

23. Contact

Questions about this Privacy Policy, data protection, access requests, marketing preferences or personal data should be sent to:

Email: support@passivai.com

Thank you for trusting PassivAi® Ltd with your information. Data protection may not be glamorous, but neither is losing customer trust. So it matters.